Thinking – Brandwell

Why complexity might be your toughest competitor.

“Stop getting in your own way”. That was the heading of one section of a [...]

Poor performance starts long before the numbers show it.

One of my favourite-ever clients had a phrase I’ve used countless times: “Experience is what [...]

Reputation problems start before the customers see them.

Every organisation has a reputation; the question is whether it’s the one its leaders intended. [...]

Businesses underperform when they make it too hard to focus on what really matters.

In the early stages of a client project, I asked the CEO for her view [...]